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Browsing: TRACE entertainemnt
TRACE, the global urban music television, and entertainment network have finalized the acquisition of a 70-percent stake in Qwetu Radio for an undisclosed fee.
The deal that commenced with talks in September 2018, now gives Trace a foothold in the highly competitive urban radio entertainment segment in Kenya. Following the conclusion of the acquisition, Trace has now set up its East African hub in Westlands in Nairobi that will be led by Danny Mucira as the MD for the East Africa cluster.
Trace also launched the newly branded Trace Radio 95.3 FM, a music-only radio station. According to Olivier Laouchez, Co-founder, Chairman and Chief Executive Officer of Trace worldwide, the company inherits Qwetu Radio’s estimated 4% market share in the urban music and entertainment category in Kenya.
“Our vision is to increase this, to become the music radio market leader in Kenya by 2022. With Trace Radio 95.3, we are …
