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Browsing: Tsavo East National Park
- The Middle-East market is showing great potential as the period from January to March 2023 witnessed a 20 percent jump in arrivals.
- Building on this positive trajectory, Kenya aims to expand the Middle-East market by 30 percent by June 2024.
- Authorities are leveraging partnership with Kenya Airways, travel agents, and private sector players.
Tourist numbers from the Middle East are registering an impressive pattern in Kenya, pointing to a key emerging source of holidaymakers, a trajectory that could drive arrival numbers, shoring up the country’s forex earnings.
To drive international arrival numbers, the Kenya Tourism Board (KTB) is strategically positioning itself. The latest developments indicate KTB is harnessing recently-launched Mombasa and Dubai direct flights to woo tourists. With wide offerings for Mombasa-bound holidaymakers, Kenya could tap Middle-East market and boost inbound tourism.
Rising tourist numbers from the Middle East
The Middle East market is showing an immense potential on boosting …