Browsing: Universal Music Group

• The fastest growing licensing partners on Mdundo in the period were Slide Digital (Tanzania), Dapper and Mavin (Nigeria), Content Connect Africa (South Africa) and Saldid Records (Kenya).
• The growth is an indication of the catalog released within the period as well as marketing initiatives within the Mdundo service.
• The milestone is in line with the 2025 Strategy of reaching 50 million monthly active users.

Africa music service platform, Mdundo.com has reported a strong performance for the first half of the financial year ending December 31,2022 as unique monthly users reached 23.4 million.

This was a 15 per cent increase, with revenues growing by 161 per cent to over USD1.23 million.

The fastest growing licensing partners on Mdundo in the period were Slide Digital (Tanzania), Dapper and Mavin (Nigeria), Content Connect Africa (South Africa) and Saldid Records (Kenya).

The growth is an indication of the catalog released within the period as …

Africa is music and music in Africa. The music and entertainment industry in Africa is nearly reaching $11.5 billion while the 2019 IFPI global report point Africa combined with the Middle East recorded about 15 per cent increase in revenue (for record business)—more importantly, this ascension puts Africa as the world second highest growth market after Latin America.

The most youthful continent in the entire world has been a land of abundance in terms of musical talents, from the record hits of Burna Boy, Diamond Platnumz, Davido and Cassper Nyovest, Africa has carved its mark on the global music and entertainment industry.

Consequently, this has drawn the attention of influential musicians and industry-related corporations pouring their resources towards the region—which produce countless hits and talent annually.

From Sony Music, Spotify, Deezer, Warner Music Group and now Universal Music Group (UMG) in collaboration with African music streaming service—Boomplay are landing their …