Browsing: Entertainment Industry in Africa

The power of music to unify can not be understated. South African hit song Jerusalema got the world on its feet providing much-needed relief amid a global pandemic, symbolizing hope and togetherness even amidst a crisis. 

If there is one thing common in Africa it’s music and dance. At weddings, Africans sing and dance. At funerals, there is song and dance. In fact, music and dance are the tools Africans use to express any emotion. It’s no wonder that the entertainment industry is making strides and gaining recognition on a global scale.

And it’s not just music, the African creative scene boasts of success in the film industry, visual, and performing arts among others. The power of art extends beyond entertainment and sentiment, it is also a lucrative arena with massive earning potential. In the US, the creative industry rakes in over 800 billion per year a simple testament to …

Africa Entertainment Industry

Nothing soothes the African plains like heart-pumping beats and the melodious ethos of African instruments playing to cultural tunes intertwined with western influences of hip hop and RnB (Rhythm and Blues).

As Africa poses the world’s youngest population, the continent is not short of excitement. The region has plenty of singers, dancers, musicians and beatmakers, all hungry to produce the continent’s next hit. But it’s not just music that’s driving the continent’s entertainment industry.  

The billion-dollar business of entertainment spans across, television, cinema, radio, video games, e-sports, print and online publishing, book publishing, business-to-business, music, out-of-home, and virtual reality. 

Currently, only five countries are taking the lead in churning more revenue and putting talents out for the world to see as opposed to its other neighbours in Africa. Nigeria, South Africa, Ghana, Kenya and Tanzania have taken a lead in Africa, leaving much of …