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Browsing: Kenya tourism industry
- Players in Kenya’s tourism industry asked to offer unique and cutting-edge services and experiences to tourists. Last year, international arrivals in Kenya rose by 70.45% to 1.48 million from 870,465 in 2021.
- The inbound receipts also rose 83% to $1.9 billion from $1 billion prior.
- This is, however, a far cry from 2019 when 2.05 million arrivals landed in Kenya
By embracing innovation in tourism, the Kenya Tourism Board (KTB) says players in the industry can further enhance tourism offerings and attract a larger number of visitors. East Africa’s largest economy has been experiencing a return to near pre-pandemic levels in international arrivals. KTB, however, is challenging stakeholders drive innovation in tourism to drive the numbers further up.
Innovation in tourism to remain relevant
Speaking on the sidelines of the Kenya Association of Hotel Keepers and Caterers (KAHC) annual symposium in Mombasa, KTB Chairperson, Francis Gichaba, said innovation in tourism …