Browsing: African beauty and cosmetics market

In terms of hair care, things grow more difficult because African hair differs from Caucasian or Asian hair and from nation to country. It is common knowledge that the most challenging difficulty for many African women is brushing their hair, which may be unpleasant at times.

Given these distinctions, it is easy to understand why African customers, particularly women, place a premium on Africa-specific items. Product customization is critical to winning the African war, as long as the items stay inexpensive.

Africa now contains 54 nations, with the accession of South Sudan in 2011. In 2015, the urban population consisted of approximately 450 million people, accounting for 40 per cent of the overall African population. The statistics show that Africa has become more urban than India. More Africans are expected to live in cities for the first time in the continent’s history by 2030.