Browsing: B2B

This and other challenges including unpredictable prices of farm produce and a lack of working capital often plague small restaurants and food vendors across the continent. 

This is what largely drove the creation of TopUp Mama- Former Kibanda TopUp- in Kenya. 

The firm launched in February 2021 in Nairobi and has reported significant growth over the past year since its inception. 

Founded by Njavwa Mutambo, Emilie Blauwhoff and Andrew Kibe, the startup has grown 10-fold in just over a year with more than 3,000 merchants (1,000 active) using its platform to make orders every month.

“Sokowatch started as this kind of backend brand. We wanted a brand that could be more front and centre for the African retailer and easily pronounced across all markets while reflecting our East African roots. So that’s why we’ve rebranded now to Wasoko, meaning ‘people of the market,” Yu said.

The seven-year-old company said this round of funding will go towards exploring expansion into Nigeria as well as Southern Africa while consolidating its position across its six current markets.

It will also make hires and expand its product offerings to point-of-sale merchant systems, bill payments and social commerce, verticals it might build in-house or back and acquire companies that provide such services.

The company also offers a buy now, pay later option for retailers who need working capital to order more goods. Buy now, pay later offerings are the latest trend for B2B retail and e-commerce companies. They see it as a sticky option in an otherwise volatile space where retailers aren’t committed to one player, given non-differential offerings.