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Two decades ago, music was not considered a serious career in Kenya. Over the years, artists have transitioned from selling their music on compact discs (CDs) to streaming on YouTube and holding live performances. The rising technology has played a big part in this.
According to a report released by PriceWaterhouseCoopers, the Kenyan entertainment industry is ranked third in Africa in revenue. In 2019, it was estimated that the industry raked in Sh 347 billion.
Statista, a market and consumer data company, predicts that the entertainment revenues in Kenya will hit US$2.96 billion (Sh 353 billion) in 2023.…