Browsing: Consumer behaviour

Agriculture value chain analysis, also commonly referred to as mapping the agriculture value chain, is the assessment of the value chain participants and factors influencing the performance of the agricultural commodity industry and evaluating the relationships between these participants to identify the main constraints.

The purpose of agricultural value chain analysis (AVCA) is to increase the efficiency, productivity and competitiveness of an agricultural sub-sector or industry and develop solutions for how the identified constraints can be overcome.

AVCA assists in developing an understanding of how value chain actors/participants deal with powers and who governs or influences the chain.…