Browsing: Do It Yourself (DIY)

Welcome to Jack’s world. Jack is a photographer based in Dar-es-Salaam who recently set up a sole proprietorship.

His dream is to grow into a visual interior design firm that furnishes affluent homes, office spaces, and restaurants with compelling imagery for their otherwise boring walls.

Every one of Jack’s hours is valuable to achieving his ambition.

Jack is not alone. East Africa is burgeoning with small businesses that are formalizing. With this formalization – setting up a company, relentless selling, and paying taxes – comes a heavy investment in time and a meticulous focus on prioritizing what matters most on any given day.

A popular misconception is that it’s easier today for small businesses to grow due to the plethora of digital marketing tools available.

From automatic logo generators and photo editors to website builders and social media schedulers, business owners are able to get things done faster. But this …