Browsing: Entertainment

The media and entertainment have seen a shift in favour of individual influencers who are now competing against established companies for advertising revenues.

This growth of micro-influencers has allowed advertisers to target influencers in their niche markets helping to lower advertising costs and maximize their returns.

The report expects the country to be a key driver of media industry revenues in Africa, on account of high internet and smartphone penetration.

With the start of trading under the African Continental Free Trade Area (AfCFTA) agreement on January 1, 2021, the continent turned a historic page towards modernising Africa’s economy. 

With 34 African countries having created the largest free trade zone in the world by country participation, it is still too early to gauge how the AfCFTA will affect the different facets of the economy including sports and entertainment. 

The AfCFTA is the beginning of what many hope will form a workable framework for a modern African economy, at the very least.