Browsing: Entertainment

The entertainment and media industry has evolved to become one of the most profitable sectors in modern economy. Across continents, entertainment and media (E&M) has levitated talents and shared cultures like no other format since the dawn of time.  

At the same time, media has connected cultures beyond language and physical barriers. Who doesn’t know Diamond Platnumz, Ali Kiba or Zuchu (except for non-Afro pop fans) in East, South and Central Africa, to mention a few? 

From e-papers to virtual reality, modern ways of communication have made information- sharing seamless, and the world has become a village, literally.  

When it comes to entertainment in Africa, Tanzania’s music industry has evolved over the past decade to become one of the most profitable creative performing arts landscapes.  

 International accolades won by Rayvanny, Diamond Platnumz, Ali Kiba, and many more prove how the genre has spilt over multiple locations worldwide, especially high-performing landscapes …

The media and entertainment have seen a shift in favour of individual influencers who are now competing against established companies for advertising revenues.

This growth of micro-influencers has allowed advertisers to target influencers in their niche markets helping to lower advertising costs and maximize their returns.

The report expects the country to be a key driver of media industry revenues in Africa, on account of high internet and smartphone penetration.…

With the start of trading under the African Continental Free Trade Area (AfCFTA) agreement on January 1, 2021, the continent turned a historic page towards modernising Africa’s economy. 

With 34 African countries having created the largest free trade zone in the world by country participation, it is still too early to gauge how the AfCFTA will affect the different facets of the economy including sports and entertainment. 

The AfCFTA is the beginning of what many hope will form a workable framework for a modern African economy, at the very least. …

Africa Entertainment Industry

Nothing soothes the African plains like heart-pumping beats and the melodious ethos of African instruments playing to cultural tunes intertwined with western influences of hip hop and RnB (Rhythm and Blues).

As Africa poses the world’s youngest population, the continent is not short of excitement. The region has plenty of singers, dancers, musicians and beatmakers, all hungry to produce the continent’s next hit. But it’s not just music that’s driving the continent’s entertainment industry.  

The billion-dollar business of entertainment spans across, television, cinema, radio, video games, e-sports, print and online publishing, book publishing, business-to-business, music, out-of-home, and virtual reality. 

Currently, only five countries are taking the lead in churning more revenue and putting talents out for the world to see as opposed to its other neighbours in Africa. Nigeria, South Africa, Ghana, Kenya and Tanzania have taken a lead in Africa, leaving much of …

Tanzanian government has put in place measures to stop use of any Tanzanian, without paying for it.

This pledge was made by the Minister of Information, Culture, Arts and Sports, Hon. Dr. Harrison Mwakyembe in a public meeting with entertainment industry stakeholders in Dar es Salaam, to discuss merging of three bodies: COSOTA (Copyright Society of Tanzania), BASATA (Arts Council of Tanzania) and the Tanzanian Film Board for better sectorial operations.

“No more using artists properties without paying, in wedding ceremonies halls or kitchen parties, all of them must contribute. How comes master of ceremonies (MC) get paid and use artists music freely” Minister said.

The statement, though it came quite rather late, but still at a convenient move to rejuvenate the lucrative sector, proving to standout amidst competitive entertainment industries form South Africa, Nigeria, Kenya and Uganda.

Just last year two Tanzanian prominent talents and multiple awardees music-artists Hamis …