Browsing: International Data Corporation (IDC)

Smartphone market in Nigeria - The Exchange

According to the global technology research and consulting firm’s newly released Quarterly Mobile Phone Tracker, overall shipments for the quarter totalled 52.2 million units, down from 53.1 million units in Q1 2019. Feature phones accounted for 58.3% of the market, with shipments declining 3.7% QoQ, while smartphone shipments increased 1.0% over the same period to account for 41.7% share.

“Feature phones remain an integral part of the African mobile phone market due to poor network infrastructure across large parts of the continent, particularly in rural areas, and the ease of use of these devices,” says George Mbuthia, a research analyst at IDC. “However, the transition to smartphones is continuing, albeit slowly, and the affordability of feature phones alone was not enough to stop this segment of the market declining in Q2 2019. Smartphones, on the other hand, enjoyed a recovery from the decline in shipments seen in Q1 2019.”

Nigeria …