Browsing: Kenya Motor Industry Association (KMIA)

Peugeot introduces new pick-up model in Kenya

Industry and Trade
  • The market is currently dominated by Isuzu and Toyota.
  • Majority of Kenyans prefer cheaper second-hand cars imported mainly from Japan. 
  • The new Landtrek enables Peugeot to make a comeback in a pick-up market where it has a strong heritage, including legendary models such as 404 wagon and the 504 pick-up, which won the 1984 African Rally championships.

Peugeot is seeking to grow its sales in Kenya as it moves to introduce a new pick-up truck in the market that has been dominated by Isuzu and Toyota in recent years. The French automaker has launched its latest pick-up truck, the Peugeot Landtrek, in the country.

The vehicle is set to make a bold statement in the one-ton pick-up segment seeing as its built to meet the demands of vibrant pickup markets across the continent.

The Peugeot Landtrek is suitable for both professional and family needs. The vehicle is fitted with the …