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Browsing: KTB
- In a fresh strategy, Kenya Tourism Board (KTB) says arrivals from China hold massive potential in contributing to the country’s tourism earnings.
- China accounted for 82,180 and 83,388 arrivals in 2018 and 2019 respectively positioning itself as Kenya’s sixth largest source market.
- Before the pandemic, China was the world’s largest outbound travel market with over 150 million travelers, whose spending contributed up to $255 billion to global tourism industry.
The Kenya Tourism Board (KTB) is looking to capitalize on outdoor and nature-based tourism experiences, a move aimed at attracting a significant number of Chinese tourists to sample the sector’s offerings in East Africa’s largest economy.
KTB Chairperson Francis Gichaba says the initiative is part of the state agency’s efforts to shore up tourism numbers from the growing Chinese market even as the industry recovers from Covid-19 pandemic-induced hit.
Mr Gichaba said the new strategy is aimed at increasing arrivals from …
- Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level
- The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform
- It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports
Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level.
In a statement, Mastercard said the three-year collaboration is its first in Africa.
The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform.
It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to …