Browsing: KTB

• Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level
• The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform
• It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports

Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level.

In a statement, Mastercard said the three-year collaboration is its first in Africa.

The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform.

It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to …

Conducting relevant research on the tourism industry will play a key role in the revival of the tourism sector in Kenya, Kenya’s Ministry of tourism Cabinet secretary Najib Balala has said.

The research analysis is set to determine the Kenyan destination preparedness, management and recovery, in times of crises, all guided by policies emanating from and informed by scientific research.

“Resilience and tourism development is a weighty but critical matter whose level of significance cannot be underrated. We, therefore, must endeavor to appreciate the diverse crises that are likely to affect us and create ways in which we can shape tourist thinking and actions through provision of resources and knowledge, without creating fear,” said CS Balala.

The CS acknowledged the fact that, we have the Covid-19 Pandemic with us in addition to other possible future threats that may affect the industry.

Also Read: Kenya Tourism Board positioning itself as honeymoon

The Planhotel Malindi resort of hotel trio – Diamonds Dream of Africa, Sandies Malindi Dream Garden and Sandies Tropical Village have reopened to both domestic and international guests from Saturday, 1 August.

According to a statement from the hotel chain, the current occupancy started at 60% at the weekend.

The General Manager Mr Alexander Zissimatos, says that the re-opening has been received very positively.

“We hope it continues for the rest of the year”, he said.

Tourism and hospitality has been hardly hit by the global pandemic- Covid-19 forcing some hotels to temporarily shut down as measures to contain the pandemic were laid out. As a member of Small Luxury Hotel of the World (SLH), Diamonds Dream of Africa is incorporating the Stay Safe. Stay Small initiative, offering enhanced health and detailed safety guidelines launched by SLH for all 520 member hotels in 90 countries.

“Diamond Resort Malindi has prepared …