Browsing: OTT services

Rwanda embraces cloud based OTT messaging apps

Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, have announced the launch of Kirusa Konnect in Rwanda. Kirusa Konnect is a cloud-based Communications Platform as a Service (CPaaS) offering for enterprises designed to bolster customer engagement using instant, two-way and interactive communication over multiple channels including messaging, voice and rich media bots.

With the launch of Kirusa Konnect in Rwanda, enterprises will have access to a self-serve portal and a rich set of APIs to conceive, execute and monitor omnichannel communication campaigns.

The popularity of OTT messaging apps such as WhatsApp, Messenger, iMessage, Viber, Telegram, and the incorporation of RCS within the Android Messages app is leading to a paradigm shift in enterprise messaging. Enterprises are adopting IP messaging as it provides a rich media experience while also reducing the cost of customer care. With access to multiple RCS and OTT messaging platforms, Kirusa …