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Browsing: Travel trade
- Tourism in Kenya is the third-biggest foreign exchange earner after remittances and agricultural exports.
- The tourism sector’s performance has been impressive, with earnings reaching $ 2.7 billion in 2023, a 32 per cent growth from $1.8 billion recorded in 2022.
- In 2024, the sector is projected to recover to pre-pandemic levels per the strategy for tourism in Kenya 2021-2025.
Tourism in Kenya
Tourism is Kenya’s third-highest foreign exchange earner after remittances and agricultural exports.
According to the Tourism Research Institute, the industry accounts for about 10 per cent of Kenya’s gross domestic product and about 5 per cent of its formal employment.
Kenya has been a significant tourist destination in East Africa, attracting visitors worldwide to its wildlife parks, sandy beaches at the coast, diverse flora and fauna, cultural heritage, and scenic landscapes, to name a few.
However, the outbreak of COVID-19 sent shockwaves to the tourism sector, bringing it …