Browsing: YouTube

• About 84% of millennials and Gen Zs consume media at home. A  majority (88%) of them use data bundles to access content online.
• About 44 percent spend over four hours a day on social media. This is more than triple the number of millennials and Gen Zs spending over four hours on radio (13%) and TV (12%).
• More than half (55%) are spending 6-9 hours a day online while a further 20 percent spending over 10 hours per day.

A new survey has revealed a number of media usage behavioral traits that brands and companies keen on attracting millenials and Gen Z need to know.  Their by leveraging their media consumption patterns, brands would easily optimise their content to inform positioning their products and win this new market base.

Gen Z, millennials spend 10 hours online

About 8 out of 10 or 84 percent of millennials and Gen Zs usually …

• Egypt’s Creative Crafts in Five Minutes YouTube channel is Africa’s highest-earning channel, with $8.7 million of revenue made since its launch in 2017. 
• Algerian cooking YouTuber Oum Walid ($4.9m) and Nigerian comedian Mark Angel ($4.2m) are also among Africa’s most profitable channels.
• Kenya, Nigeria and South Africa all have at least 300 channels with more than 100,000 subscribers. North African countries though lead in viewership & earnings

Egypt’s Creative Crafts in Five Minutes YouTube channel is Africa’s highest-earning channel, with $8.7million of revenue made since its launch in 2017 according to the latest report by CashNet USA. 

According to the report, the handy how-to guides have been viewed more than 4 billion times. 

Algerian cooking YouTuber Oum Walid ($4.9m) and Nigerian comedian Mark Angel ($4.2m) are also among Africa’s most profitable channels.

According to the report, African YouTubers haven’t been able to reach the viewing figures and earnings like in …

The Afro-pop, Congolese zouk, and the Nigerian melodies, to mention the least have been the pinnacle of entertainment attention and musical success in Africa over the past decade. The ascension of modern technology, especially the decent access to internet services and gadgets has made Africa to be united in Music.

And yet, an array of Africa’s best musical talents is slated to put the region to a rather vital spotlight on Monday 25, 2020, to raise funds for thousands of people affected by the COVID-19 outbreak.

This means one more, the world will have unmetered access to see how the continent of more than 1 billion people, use music as an aggregator of relief but define the next step towards reopening its $2.5 trillion economies.

The Industry

Africa music industry is undoubtedly growing. Deezer a streaming platform which connects 14 million monthly active users around the world to 56 million …

Kenya’s tax collector Kenya Revenue Authority has been looking for avenues for raising the tax as the countries look for a more sustainable way of meeting its development budget, and with a debt that seems to be spiraling out of control.

Media reports emerging from Kenya have indicated that the taxman in conjunction with The Communication Commission of Kenya (CA) are looking at media streaming sites like Netflix and YouTube as well as other apps operating in Kenya.

Further, the taxman is looking at ways of collecting revenue from every app downloaded, similar to a legislative clause currently available in Cameroon which allows for Telcos to pay a certain percentage for every app downloaded.

According to KRA, provision of online platforms for use by third parties is a taxable supply under the Value Added Tax Act of 2013. This means that this will attract the standard 16% levy.

“If you …