Thursday, July 23

Countries

Kenya advertising media and entertainment

The media and entertainment have seen a shift in favour of individual influencers who are now competing against established companies for advertising revenues.

This growth of micro-influencers has allowed advertisers to target influencers in their niche markets helping to lower advertising costs and maximize their returns.

The report expects the country to be a key driver of media industry revenues in Africa, on account of high internet and smartphone penetration.

www.theexchange.africa

FAO says that in addition to lost agricultural assets, the state of core basic services across northern Ethiopia is impeding relief efforts.

“Electricity and fuel are lacking, cash and credit are not to be found, and there is only one functional road in and out of the region”, noted Paulsen.

According to the organization, the conflict commenced at the peak of what would have been the main Maher season harvest before many households had the opportunity to harvest their crops.

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